COVERS, SPREADS, &
BROCHURES

Freelance // Logo & Editorial Design

PIONEER TRAVEL MAGAZINE

Personal // Logo & Editorial // 1 Week

For the cover design, I wanted to capture the non-conformist spirit of travelers who pave the way rather than follow it. Starting out with the image treatment, I used photoshop to layer various nostalgic images that represented the spirit of travel, adventure, and the unknown.

To convey the illusion of the traveler pioneering into the unknown, I used a mirror pattern backdrop.  The title "Pioneer" was a custom typography I developed in illustrator using nothing but three shapes. For the inside spreads, "Shock City" was the tag we had to use. Given this information, my intent was to give the title movement and power through bold lettering and a loud color.

As for the layout, to represent the "industrial" feel of the article, I picked a monotype font and a mixture of vertical and horizontal patterns within the layout and as part of the typesetting.

STATUE OF LIBERTY - ELLIS ISLAND FOUNDATION

Freelance // Editorial Design // 1 week

With an exciting new exhibition opening up at Ellis Island in the upcoming months, SOLEIF came to me in need for a brochure redesign. Their marketing materials were in desperate need of an update and with more and more eyes on them as the exhibition neared it's grand opening, they wanted to make sure everything looked as updated as possible. 

The assets provided to me from the foundation seemed to be either recent modern photos of the Statue of Liberty or older more nostalgic ones. To provide the foundation with options I ran with both a modern "Teal" version on par with the sleek design their new exhibition would bring, and an "old school newspaper" concept nostalgic of it's celebrated era. 

Redesigned Brochure & Concepts

Initially, the brochure was meant to be a bifold with additional information for a membership sign-up. As production budgets were being cut down so too was the brochure. The information going on the brochure cut in half. From a design perspective, the bifold turned double sided and the approved design ended up being a mix of both nostalgia, conveyed through the font selection and pastel colors, and modern in it's layout.