HERMETICA FRAGRANCE

Europerfumes // Design & Execution // 1 Month

With a powerful and diverse lineup of artisan fragrances, Eden Square reached out for help on a project & particular fragrance that needed some eye-catching graphics, landing pages, and mobile storytelling.  

Hermetica, a luxury fragrance originating from France, had a creative direction established in Europe but required some execution and originality to reach the US audiences. The brief was to create landing pages for a few advanced stages in their marketing cycle. The stages fell between viewing a product and abandoning an empty cart, to follow up emails/ads after purchasing either a bottle or a sample of any other fragrance in their lineup. 

The brand and project were unlike any other project I had ever worked on, and challenges arose but at the end of the day, I'm happy with the outcome and was able to showcase my range. The project concluded with 10 A/B landing pages, a handful of email flows, a suite of graphics for all forms of social media, and a couple of video ads. 

Landing Page B & C

Of the 10 different A/B landing pages I designed, the majority were a variation of Page B showcased here. The layout for this particular page was requested in the original brief. Landing page C below was an idea I had based on goal #3 Eden Square was trying to achieve.

Goal #1 - Get consumers to shop the lineup. 
Goal #2 - Get consumers to sign up for emails. 
Goal #3 - Tell the Hermetica Benefits Story.  

Originally the plan was to have me build them on the Showgun app from Shopify, as the project got bigger and landing pages were added, the task to build the pages fell back on the developers. I was, however, able to build 2 versions on the Showgun app! 

In addition to the landing pages, I created the banners and graphics specific for the homepages which we later rolled out to social media. 

Landing Page B & C

Of the 10 different A/B landing pages I designed, the majority were a variation of Page B showcased here. The layout for this particular page was requested in the original brief. Landing page C below was an idea I had based on goal #3 Eden Square was trying to achieve.

Goal #1 - Get consumers to shop the lineup. 
Goal #2 - Get consumers to sign up for emails. 
Goal #3 - Tell the Hermetica Benefits Story.  

Originally the plan was to have me build them on the Showgun app from Shopify, as the project got bigger and landing pages were added, the task to build the pages fell back on the developers. I was, however, able to build 2 versions on the Showgun app! 

In addition to the landing pages, I created the banners and graphics specific for the homepages which we later rolled out to social media. 

Awards Video

An important part of the Hermetica "discovery" / storytelling marketing plan was to educate the US consumers on not only the humane benefits but of how awarded the fragrance was. For this particular task, I thought it would be best told almost in the form of a Cannes Film Festival movie award winner. Using elements from the global creative campaign, I was able to create this simple, impactful, & artistic ad to showcase the message.

Social Graphics

Stage 2 of the abandoned cart creative included a subtle nudge to get consumers to revisit their purchase and make the plunge. The goal was to keep the brand integrity by showcasing the beauty of the fragrance itself whilst at the same time whispering to the consumer to finish the purchase.

Social Graphics

Stage 2 of the abandoned cart creative included a subtle nudge to get consumers to revisit their purchase and make the plunge. The goal was to keep the brand integrity by showcasing the beauty of the fragrance itself whilst at the same time whispering to the consumer to finish the purchase.

Customer Reviews

In order to educate the US consumer on the fragrance, the team had identified "Customer Reviews", as a crucial component to the marketing strategy. As part of the global creative direction for Hermetica, various organic elements, and abstract composition were predominately featured. As customer reviews were only a part of the overall strategy, my idea was to decompose these graphics and feature the individual elements instead. My goal was to connect the subtle parts to the overall picture. 

Customer Reviews

In order to educate the US consumer on the fragrance, the team had identified "Customer Reviews", as a crucial component to the marketing strategy. As part of the global creative direction for Hermetica, various organic elements, and abstract composition were predominately featured. As customer reviews were only a part of the overall strategy, my idea was to decompose these graphics and feature the individual elements instead. My goal was to connect the subtle parts to the overall picture.