TEAM LOGOS

World TeamTennis // Logo Design // 1 Week Avg.

A dream come true, as an avid sports fanatic it was one of the greatest honors of my professional career to have not 1 but 3 major cities in North America don a logo I imagined in my head. From concept to execution, I created the Vegas Rollers, Orlando Storm, and Chicago Smash inspired by the vegas lights, orlando showers, and chicago cubbies. 

Vegas Rollers

From name ideation, to branding colorway, the Vegas Rollers was my first attempt at creating a logo and branding around a national professional sports team. Inspired by the chaos of the neons signs found around the Vegas Strip, the logo is reminiscent of the cheezy, in your face ads typical of Vegas. The colorway is a mix of the relationship between the dark blue skies and the shining casino light just below. The following are some of the executions from team uniforms to merch as set by guidelines I had the pleasure of creating. 

Orlando Storm

A personal favorite, the Orlando Storm was the second expansion team of 2019 alongside the Vegas Rollers. About a week into the job as creative director for WTT, I was tasked with creating a logo and brand a second team after the Vegas Rollers. Turnaround time for both logos was about a week (each) as we had to go to press with the announcements for ticket sales and official league schedules. The sharp dynamic font styling and lightening achors are a play on lightening coming from storm clouds. The tennis ball symbolizes the sunshine after seemingly every single storm in the Orlando area. The colorway was inspired by a nostalgic favorite of mine - the Nickelodean Studios located in Orlando. 

Chicago Smash

Yet another quick turnaround for this one, the name and city were already decided on when I got my hands on the brief. Derived from the team name itself the Chicago Smash logo needed to feel like something being smashed. After hundreds of iterations, the CEO and I felt this one most accurately reflected that sentiment. A colorway inspired by the Chicago Cubs, I was also asked to create an alternate logo that paid homage to the Chicago Cubbies. As of the end of the 2020 Season, the Alternate Chicago Smash uniform has yet to be revealed.