WTT 2020
ALL-STAR MATCH

World TeamTennis // Branding & Creative Direction // 2 Months

After a highly successful first year of rebranding World TeamTennis in 2019, the WTT board & CEO had been looking for ways to keep the momentum going in 2020 and transitioning into a more complete year-round season of tennis. The solution proposed was to revamp an event long forgotten, the celebrity All-Star Match. 

My task was to oversee the branding and creative direction of the entire event. From the bottom up, I had to first create the event logo, team uniforms, player announcements, social media content, in-arena signage, invitations, posters, merch, broadcast graphics and finally an event promo video for when the event would air on network television.  

All-Star Match Logo, Concepts, & Venue

Once word was out that WTT would bring back the All-Star matches from the 80's, it was imperative to have a logo ready for marketing and promotion materials.

Omni La Costa - home of the San Diego Aviators was the space where the event was to take place. After a few sketches, I landed on the idea that the logo should tip its hat to the home of the Aviators. Branded a special event, revived after decades of being long forgotten, we decided a gold gradient would be the best way to represent how special the event was. Finally, at the 11th hour, it was decided the logo should not represent, hint at, or even remind you of the San Diego Aviators. So, I quickly revisted an older version and decided because the teams would follow a East vs. West format, they would remind in a version of Black and one in White, rather than versions of Gold.

Stadium Signage, OOH Banners, Posters, & Walls

↑ **Designed by Ria Meer, Creative Direction Jimmy Mora

↑ **Designed by Ria Meer, Creative Direction Jimmy Mora

Uniform Guidelines

One of my tasks while branding this event was to come up with the uniform concept and establish guidelines for team GMs and players. A challenge with this particular exercise was that while the All-Stars needed team logos to indicated what league teams they played in, they also needed their personal sponsor logos added too. The more tenured players (i.e. - Bryan Brothers) also had the added challenge that they had a multitude of personal sponsors. The goal then was how do we add all these sponsors, while maintaining the jersey integrity and asthetic. 

The guidelines provided a blue print for where logos should go, how big they should be, how many there should be, as well as integration into a variety of shirt/polo/tank/dress styles to fit each athlete and their performance gear preference.

VIP, Credentials & Souvenir Tickets

Merchandizing, Autograph Designs, & Social Media

2020 All-Star Match Promo

After filming the 2020 All-Star Match in March, CBS had asked us if we had a :30 promo spot for them to use. Prodoction did a great job of putting together the highlight video and all I need to do to finish it was add the lower third and provide an end slate in the "All-Star" look. These promos would not only live on the network side but also in our digital properties and online, so I had to create an endslate for every superstar in attendance!