TEAM PROMOS

World TeamTennis // Creative Direction & Execution // Various

Apart from being the full-time creative director for WTT, the league also owned 4 teams - the NY EMPIRE, VEGAS ROLLERS, ORLANDO STORM, & CHICAGO SMASH, so I was also part-time creative director for those teams as well. 

As the creative director for those teams, my job also included branding, promotions, marketing, and everything else that came with team-centric graphics. The NY Empire was rebranding after an unsuccessful past few years. While Vegas, Orlando, and Chicago were all new teams that needed to make a splash!  

I was also in charge of handling the in-arena graphics for a few of these teams as well. 

Arena Graphics

Designed most of the in-arena graphics including: Hype Videos, Team Ribbons, Announcements, Birthday Shoutouts, Tribute Videos, & many more.

WTT Match Opening Animation

Creative Direction. As with many of the great leagues & tournaments: The US Open, The Champions League, The Masters, etc., each of them have their own unique opening animation. WTT was in need of a refreshed opening animation as previous to 2019 the animation seemed dated and generic. My goal was to create something more specific to the league, something that would highlight the uniqueness of the teams & their logos. I also wanted to have something that would emphasize that althought this is tennis, it is a team sport in a national league. 

Animation and 3D rendering was created by SMT, under my visual guidance and creative direciton.

NY Empire Promo Video

Creating buzz for a NY Tennis Team was already a difficult task. However, having the team in a remote area in the bronx with no easy access made it almost impossible. 

Under our new leadership, the NY Team would move to Pier 17 in 2020. The Empire, league owned, was now in need of a brand refresh & reboot. To kick things off, we though it'd be a great opportunity to feed off the city vibes and create a promo video worthy of the big apples' nightlife. Pier 17 provided the videos, I provided the graphics, the finished promo provided the hype! 

Chicago Smash Introduction Teaser

New for 2020, expansion team #3 since new leadership took over in 2019. After I finished creating the logo and brand guidelines for the Chicago team, it was only right to create a teaser introductory video.

Vegas Rollers Birthday Shoutout

The first expansion team of the new regime, the Vegas Rollers were very much a family. Their GM, coach, and players always made an effort to show each other support. This birthday video tribute to the youngest player on the team back in 2019 was proof of that bond. I was able to create the video based off in-game photography taken throughout the season.