CONCEPT LOGOS

Various // Logo Design // Various

Not all logo designs make it out in the real world. Whether because the project isn't ready, because the company is going in a different direction, because they prefer an icon, or you know... because there was a worldwide pandemic sweeping over the country. Either way, below are a few of the logo designs I created that never quite made it out. 

Who knows, maybe you'll see one of these out there soon...

World Tennis Federation

A project originally handed down to me by the partners and CEO of WTT, this was either meant to be a rebrand as a whole of World TeamTennis, or a parent company of which WTT would fall under. Either way, the project never finalized and the rebrand/master brand was put on hold. 

1863 Club, Heritage Hall, The Haven

Eventually "The Stretch." Before newly envisioned hospitality area came to life at Saratoga Springs, my then creative director and I were asked to take "a quick stab" at coming up with the name and creating the logo for the yet to be built hospitality area at the Saratoga Racetrack. Unfortuntely, none of these stuck, and NYRA went on to hire an outside agency to create: The Stretch.

University of Indiana - Luddy School

A personal project for one of the owners of WTT, Fred Luddy asked me to rebrand his school of informatics, computing, and engineering at the University of Indiana. After providing a few variations and concepts, Fred decided to go with this one. Unfortunately, no sign of the newly redesigned logo at the Luddy School in Indiana as of yet.