Professional Fighters League

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PFL // Design & Creative Direction // Various

The road to the championship belt...

After having established "GOLD" as the look & feel for the championship event on New Year's Eve, the PFL creative team was tasked with creating assets for the main card.

The goal was to correlate the event with quality, prestige, & success. A gold standard if you will. We also had to visually represent the fact that the event would take place in NYC in Madison Square Garden.

Lastly, because the event was to take place on New Year's Eve, we needed to add a sense of excitement, however cheesy, fireworks were specifically requested in all creative as well. Below are some of the graphics I specifically created for the event, they include social media, arena signage, website DL's, mobile Interscrollers, websites skins, banner ads, and posters.

PFL Holiday Card

A virtual greeting card I created from scratch to send to all the friends & family of PFL. Championship banners were placed into image via Photoshop. Octagon placed into Times Square via Photoshop. Snowflakes added via After Effects.

New Year's Eve Championship

Some social media graphics to amp up awareness leading up to championship week. Some of the below website dynamic leads were also turned into arena signage.

Website Takeover

Throughout my brief year at the Professional Fighters League, I found myself creating various website takeovers and skins. To the right is a skin I created for PFL 1 with a championship match card as the banner ad inserted as a mockup to demonstrate where this particular ad would go.

Mobile Interscrollers

A fun project, mobile interscrollers are those images in the background when you're scrolling through a mobile website. You can tell from the "advertisement" line at the top that you're about to see a paid promo, the "scroll to continue with content" signifies the ad has come to an end. Their appearance is like a parallax scroll feature you see on websites, only interscrollers can function as CTA buttons.

PFL Main Page Redesign

Shortly after accepting the position at PFL as design director, our creative team was tasked with redesigning the website. It needed room for paid advertising at the top, and dynamic leads to function as headlines. The current iteration of PFLMMA.com is a result of countless nights spent reimagining what the website should look and feel, what fonts we would use, where things would fall under, & how to best tell a story for the next fight card. In other words, all aspects of the UX/UI process. The banner ad at the top and dynamic lead were also designed by yours truly.

Championship Website Skin

Website takeovers & skins designed for our paid advertising campaigns across multiple MMA news outlets. This particular skin highlights the responsiveness of the design as you zoom out and view Times Square as MMA billboards.