MISCELLANEOUS LOGOS

Various // Logo Design // Various

World Tennis Federation

A project originally handed down to me by the partners and CEO of WTT, this was either meant to be a rebrand as a whole of World TeamTennis, or a parent company of which WTT would fall under. Either way, the project never finalized and the rebrand/master brand was put on hold. 

1863 Club, Heritage Hall, The Haven

Eventually "The Stretch." Before newly envisioned hospitality area came to life at Saratoga Springs, my then creative director and I were asked to take "a quick stab" at coming up with the name and creating the logo for the yet to be built hospitality area at the Saratoga Racetrack. Unfortuntely, none of these stuck, and NYRA went on to hire an outside agency to create: The Stretch.

University of Indiana - Luddy School

A personal project for one of the owners of WTT, Fred Luddy asked me to rebrand his school of informatics, computing, and engineering at the University of Indiana. After providing a few variations and concepts, Fred decided to go with this one. Unfortunately, no sign of the newly redesigned logo at the Luddy School in Indiana as of yet.

Personal Logo

I think the worst part about being a designer is branding yourself. If you've ever met me, you know I hate talking about myself, so you mean to tell me I have to describe who I am? ha! It took a lot of self-reflection, and hopefully we're always evolving, so here are a few personal logos I've used over the past years, in order.

Yamas Pisco

Not only a personal project, but a design school graduation project, Yamas Pisco was to be a case study on a branding project for a new product targeted at "yogis." 

NYC Undergrounds

This project was a personal favorite of mine during design school. As a subject near and dear to me, the NYC subway system has always been at the center of controversy. Thus for the final case study for my graduate portfolio, I chose to rebrand the infamous MTA.  A bad rep, a complex brand, a cool undertone.

Pioneer Magazine

My hand at trying to create a magazine cover, along with a 4-page spread, how'd I do?